Philip Morris continues according to plan
General director of DIN – Philip Morris announced that the company would continue according to the defined plan, despite the unfavorable political situation in Serbia. As on of the proofs, he noted the recent launch of the new brand in Serbia, Marlboro Silver.
Philip Morris denies that the company will reduce cigarettes distribution on the Serbian market, as well as spending, especially in marketing. It was emphasized that the company’s investments in Serbia in the past four years amounted to EUR 600 million.