Yahoo! steps on Bulgaria’s online ad market

Yahoo! steps on Bulgaria’s online ad market

U.S. giant Yahoo! Inc. has teamed up with Bulgarian Internet media group to enter the local online advertising market.

The move is backed by expectations that the Bulgarian online advertising market is tipped to gain speed, said Yahoo! sales manager for emerging markets, Marvin Liao.

Internet advertising spoke for 3-4% of the Bulgarian market in 2007 against 15% in Western Europe, North Asia and the US.

E-mail services hold out one of the best advertising opportunities in allowing targeting specific users, Liao said.

Now Yahoo! reaches 580 million users a month on 38 markets around the globe via stringent advertising criteria barring misleading games and scrutinising all campaigns.

The ongoing economic crisis is unlikely to slow down the growth of the Bulgarian online advertising market, which may well exceed 50% year-on-year and top BGN 18 million in 2008, forecast executive director Lyubomir Lekov. has a 12.5% share of the Bulgarian Internet advertising market.