Sales of Bulgarian cigarette brands still falling

Sales of Bulgarian cigarette brands still falling

Sales of Bulgarian cigarette brands in the country continue to shrink and already account for 49% of total sales on the market against 58% a year earlier, data of domestic tobacco companies has shown.


For the first nine months of 2010, majority state-owned tobacco group Bulgartabac Holding saw its market share narrow to 35% compared with 47.5% in the corresponding period of 2009, while Plovdiv-based sector player Kings Tobacco got a 14% slice of the market against 10% a year earlier.


Bulgartabac, however, notes that the company and the market in general have started to display a positive trend in the past few months.


The cigarette manufacturer cut the price of some of its brands by BGN 0.20 in July. The other two major players in the segment, Kings Tobacco and Slance Stara Zagora Tobacco, sell brands in the lowest-price segment.


According to domestic tobacco producers, Bulgaria’s shadow cigarette market has reached some 30%.


In 2009, cigarette sales in the country came in at 16 billion pieces, but this year they are expected to fall to 10 billion.