International hotel operators Cushman & Wakefield to enter Bulgaria

International hotel operators Cushman & Wakefield to enter Bulgaria

The city hotel segment in Bulgaria's capital Sofia is still at the development stage and room still exists for new projects, but only in the city centre, says Frederic Le Fichoux, who oversees hotel business at international consultancy Cushman & Wakefield, said on May 18 2011.

Hotels with more than 100 rooms can successfully attract an international operator, Fichoux said on the sidelines of a discussion organised by Cushman & Wakefield's Bulgarian partner, Forton International.

As to small family hotels, alternative options should be examined.

In April, French hotel operator Accor launched the construction of a hotel in Sofia under its Novotel brand in co-operation with Bulgarian investment company MHQ on the Tsarigradsko Chaussee Boulevard, near The Mall shopping centre.

The location has also lured another international hotel operator, which is expected to start building a hotel by the end of the year together with Austrian real estate company Robul.

"The entry of more operators and established brands will improve the quality of business," said Fichoux.