Bulgaria's M-Tel Comes Up with New Corporate Branding

Bulgaria's M-Tel Comes Up with New Corporate Branding

Mobile Bulgaria, a Bulgarian web portal for mobile technologies, has revealed the new corporate branding of the largest Bulgarian mobile phone operator M-Tel days ahead of its formal announcement.

M-Tel's new logo is visible on a photo submitted by a reader of Mobile Bulgaria; it seems to feature the letter "M" tied as a ribbon, with "tel" in red, a drastic change from the existing logo.

The new logo was shot by a reader at a M-Tel store currently closed for renovation and rebranding.

M-Tel's new motto is also to be changed from "This is your voice" to "More about you", the report says.

M-Tel is expected to present its new corporate identity on September 15, which is the company's birthday.