Henkel launches new factory, Vucic expects new investments

Henkel launches new factory, Vucic expects new investments

Henkel Serbia has launched on Tuesday a new Bref production facility in Krusevac, an investment worth EUR 21 million, and Serbian Prime Minister Aleksandar Vucic invited at the opening German business to invest in Serbia.

"I am happy to see 220 new jobs opened. I congratulate the workers who showed that they deserve the attention of German companies and demonstrated that they can work hard and successfully,” said Vucic.

I am convinced that next year we can hope for new investments and new jobs, the prime minister said.

Vucic said that he promised the strongest possible support of the Serbian government and the city of Krusevac to the management of Henkel, noting that in return Serbia expects new investments.

The new Henkel factory, intended for the production of Bref household cleaning products, will hire 220 people and supply 22 markets in the region and across Europe.

The opening was attended by the Serbian prime minister, director of Henkel Serbia Vojkan Maric, and member of Henkel's Management Board Bruno Piacenza.

Piacenza said that the new factory, worth EUR 21 million, has solidified the company's leading position in Serbia, and stressed that Henkel intends to continue developing its business in the country through a combination of international expertise and local know-how.

Over the past 12 years, Henkel has invested EUR 160 million in three production facilities in Serbia, producing detergents, beauty care products, and adhesives, he specified.

We have found a favorable environment. We have good cooperation with the government and the local authorities, and a quality workforce, said Piacenza.

Maric said that Henkel's privatization of the Krusevac-based Merima 12 years ago is still considered as one of the most successful privatizations in Serbia.

Henkel has significantly increased production and invested in modern technologies and personnel training, added Maric.

The German-based Henkel was founded in 1876 and employs around 47,000 people. The company's net sales totaled EUR 16.4 billion last year and its operating profit reached EUR 2.5 billion.

Tender for steel plant soon, new plants in Vrsac, Smederevo

Serbian Prime Minister Aleksandar Vucic announced on Tuesday that the tender for the sale of the Smederevo steel plant will be called soon and that a new plant of the Fresenius pharmaceutical company would soon open in Vrsac, while the production plant of cable sets for Finnish PKC Group would soon be completed in Smederevo.

After the opening of the new Henkel Bref plant in Krusevac, central Serbia, Vucic said that an important bond of trust with German businessmen has been forged.

The investment is an indicator that those who invested their funds in Serbia from Germany and other countries found a favourable destination and understood our business environment, Vucic said.

The construction of the production hall in the Krusevac Henkel plant was completed in just six months, Vucic said and added that he expects the factory to hire at least one hundred new employees in 2015.

Fresenius Medical Care as a multinational producer of dialysis equipment will open a plant in Vrsac, north-east Serbia, next week. Construction works in the Vrsac plant began a year ago.

Vucic announced that the construction of the PKC Group plant in Smederevo, 50 kilometres from Belgrade, would be completed on December 7. PKC Group does business in the area of designing, producing and integration of electrical distributive systems, electronics and relevant components for industrial purposes. The public call for the sale of the Smederevo steel plant should also be issued soon, Vucic said.