China’s dream in search of content
The article takes the position that China ‘s role in the world will not be determined by its economic power. Culture and subsequently a mode of life are necessary to move people buying the Chinese products in order to satisfy not only their basic needs but more generally to touch the identification needs of consumers. The west seems still unbeatable in this field thus holding a comparative advantage for his brands. In the field of investment equally , especially in Africa, standards in environmental protection as well as respect of the labor practices and cultural traditions in the region are paramount for the new image of a middle Empire that till now did not ever felt the need to move abroad.