HBO Expands to Serbia

HBO Expands to Serbia

Serbia gets its first premium movie channel next month with the launch of HBO in the market on Serbia Broadband and IKOM.

Serbia Broadband is the largest national operator of cable television networks in Serbia, serving subscribers in more then 30 cities across the country. IKOM, based in Belgrade, was founded in 2002 by the merger of several small local cable operators. Its basic package includes about 55 channels.

The premium HBO channel will feature blockbuster releases, concert events and original series like Rome and Entourage. HBO will provide 16 hours of programming on weekdays and 18 hours on weekends. Content will be broadcast in its original language, with Serbian subtitles. Breaks in between the movies will be customized into the Serbian language.

John Rossiter, VP of new business development at HBO Central Europe, commented, “We believe there is a need for a premium, movie channel in that market and both the operators and the potential HBO subscribers will be satisfied with our great selection of program offerings.”

Home Box Office Inc., Buena Vista International Television and Sony Pictures Television International own HBO Central Europe. It provides basic and premium channels to 10 countries in the region including Hungary, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Moldova, Slovenia and Croatia.