Greek Fashion Week in Athens

Greek Fashion Week in Athens

The Third Greek Fashion Week opened in Athens with a tribute to Sophia Kokosalaki, a local designer with international clout, and an appeal by Greek deputy Development Minister Yiannis Papathanassiou for the industry to go global. Inaugurating the event, Papathanassiou said that Greek fashion exports exceed 2 billion euro yearly.

"(This is) why the Greek fashion industry can and must become international and expand its activities based not only on price, but primarily on quality, innovation and design," he said. Papathanassiou said Greek Fashion Week could become an established institution to promote competitiveness. "(It) can contribute to the Greek fashion industry's more dynamic entrance on the international fashion scene," he said. "This will mean huge benefits for the Greek industry, both in terms of design and production, but also benefits for the Greek economy in general," he said.

This year's event features indoor catwalk shows, a showroom facilitating communication between designers, buyers and the press, as well as a tribute to a shining star of international fashion. Also featuring at the event, which runs until March 19, is an exhibition of works by prominent Greek photographers focusing their lenses on the eternal "Black Dress".