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  FOOD PRODUCTS - BEVERAGES - SERBIA & MONTENEGRO  
 
  3/7/2007  
 

Karsten Bobek - new General Manager of company "Nestle" in Serbia

 
New General Manager of company "Nestle Adriatic" for Serbia and Montenegro, starting June, is Karsten Bobek, who came to that position from the position of sales and marketing manager for implementation of business system "SAP" - company "Nestle Adriatic foods" Ltd. announced.

Bobek started his career in company "Nestle" in 1993 as a manager responsible for clients in Denmark and he stayed on that position for five years. After that, he moves to the position of sales manager in Ukraine where he was responsible for creation and application of new sale and distribution structures, which had effect on exceptional growth of sales of "Nestle" products on the market of Ukraine.


Due to exceptional business results, Bobek moves to Russia to help construction of "Nestle's" retail network on the market of that country. In April 2004, he was promoted to the sales and marketing manager for implementation of business system "SAP". He continued application of the best business practices on the markets of European countries through evaluation, training and lectures.


Bobek will now continue his successful career in Belgrade as the General Manager of company "Nestle Adriatik" for Serbia and Montenegro. This company achieved exceptional results on Serbian market and doubled sales in each of previous two years.

The crucial influence on such sales growth had recognizable brands, such as Nescafe, "Kit Kat", "Lion", "Nesquik", "Maggi", "Nestle" chocolate and "Thomy" mayonnaise.

 
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